La cultura culinaria en el desarrollo de la marca ciudad de las capitales turísticas asiáticas: revisión sistemática
DOI:
https://doi.org/10.5281/zenodo.17382616Palabras clave:
cultura culinaria, turismo cultural, marca ciudadResumen
La presente revisión sistemática tiene como objetivo principal analizar el papel de la cultura culinaria en el desarrollo de la marca ciudad de las principales ciudades turísticas de Asia, enfatizando en el papel que juega en las estrategias implementadas para fortalecer la proyección internacional de estas urbes. Para llevar a cabo este estudio, se realizó una revisión bibliográfica de estudios publicados entre los años 2020 y 2025 en revistas nacionales e internacionales indexadas en bases de datos como Scopus, Scielo y Dialnet, entre otras. La revisión de la literatura permitió establecer claramente el aporte de la cultura culinaria en el desarrollo de la marca ciudad en tres de sus elementos que la definen: posicionamiento, desarrollo económico y potenciamiento del destino turístico. Además, se determinó la importancia de la implementación de políticas públicas específicas para potenciar dicho aporte. En general, este estudio descubre que una estrategia planificada para desarrollar o potenciar una marca ciudad en nuestros tiempos necesariamente debe incluir a la cultura culinaria como elemento clave.
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