Rivera López, Cecilia del Pilar, Alexander Donaldo Brandan Vilca, Richard Callan Bacilio, Sheily Milly Mallqui Palomino, Aldair Jorginho Agustin Hurtado, and Brand Harrys Martel Fretell. 2025. “Flavors That Connect: Sensory Marketing and Customer Loyalty in Themed Restaurants”. InveCom Journal 6 (2): 1-8. https://doi.org/10.5281/zenodo.16581962.