Pandemic and construction of conscious communication

Abstract

This work addresses an analysis of the challenges presented by the pandemic time in the diversity of forms and experiences of communication that are multiplying impressively. It proposes an approach to the communicational fact during and in post-pandemic times, from a valuative and propositive point of view to be considered and integrated into the formative processes in the field of social communication. The intention is to analyze the diversity of factors and events that mediate the interactions promoted by the communicational fact, to generate encounters and conscious links, with sense and meaning in the management of personal and social development, with an integral, ecological, equitable, and sustainable sense; in connection with the spatial-temporal situation of the context, the consequences and the opportunities of the integral crisis, caused by the pandemic and beyond it. The methodological route was oriented to the questioning and discussion of the value of the communicational processes in the current crisis, the expectations and opportunities posed by the technological development, the necessary renovation in the construction of the message and the strategy of the impact to be promoted are discussed. The discussion of communicational alternatives is based on a reflective confrontation with the contributions of communication theorists, technologists, communication and information specialists, and interdisciplinary advances in Neuroscience. It is time to review intentions or purposes, processes and contents that are communicated, their experiences and impacts, their roles, and those of the community. Alternatives are proposed to build interactive scenarios from different localities; leaving important traces with their communication contents in their cultural environment, policies, projects, and organizations. The diversity of forms, media, and their facilities or infrastructure, require to be created and questioned permanently to promote relevant opportunities for human welfare.